Facebook offers the dummy’s guide to mobile advertising

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Facebook Inc’s mobile advertising success offers a ray of hope for Internet companies trying to make money within the confines of the smartphone’s small screen.

The social network’s 75 percent surge in mobile ad revenue in a span of just three months not only doused skepticism on Wall Street and Madison Avenue about Facebook’s business prospects, some say it could serve as a how-to guide for other Web companies navigating a world where the phone and tablet have fast become the screens of choice.

Facebook’s “Newsfeed” ads, which inject marketing messages straight into a user’s content stream and are tailored for mobile devices, were the stars behind the social network’s stunning numbers on Wednesday.

“You’re going to see a lot of companies transitioning and trying to emulate this model because it’s working so well. That’s why last night was a true watershed moment,” said Ben Schachter, an analyst at Macquarie Research.

Internet company executives have long been concerned that mobile advertising is inherently less lucrative than traditional desktop PC advertising, due to the smartphone’s limited screen size and possible consumer resistance to a flood of ads on their devices.

Companies from Google Inc and Yahoo Inc to upstarts such as Snapchat are searching for the right formula to monetize mobile services. While Google has developed a mobile ad business generating an estimated $10 billion a year in revenue, it remains much smaller and less lucrative than Google’s desktop search advertising. Analysts expect Google to generate $60 billion in annual revenue this year.

That wholesale exploration of “native ads” – or marketing messages intended to blend with a users’ personal content, rather than stand out as an ad – has met with varying success.

Twitter, which pioneered the concept of the in-stream ad even before Facebook, may also be well-positioned to benefit from mobile ads. “Sponsored” messages now pop up abruptly in the middle of streams of tweets, but analysts say the frequency is much lower on Facebook newsfeeds.

More than half of the privately held company’s revenue will come from mobile ads this year, reckons Clark Fredricksen, at industry research firm eMarketer.

Some are just getting into the game. This week, LinkedIn Corp, the network for business professionals, rolled out in-stream ads on mobile and PC versions of its service. Yahoo has experimented with similar types of ads, and acquired blogging hub Tumblr for $1.1 billion in May, in part to jumpstart efforts at developing new formats.

But it’s Facebook, which a year ago had zero mobile revenue, that has most aggressively promoted its mobile advertising business to Madison Avenue – with seeming success.

“Compared to other companies, nobody has come right out and said mobile is our sole focus now,” said Angela Steele, CEO of Ansible, part of advertising holding company IPG. “Facebook put all their eggs in one basket.”

FOLLOWING SUIT

One longstanding question has been how much tolerance consumers have for ads that disrupt their stream of content. Facebook said it has steadily increased the number of ads in the news stream without noticing a drop in user satisfaction.

Facebook Chief Executive Mark Zuckerberg said on Wednesday that, on average, ads now account for 5 percent or one in 20 “stories” in the newsfeed. That ratio could now provide a baseline for calculating success, prompting other Web companies to raise the frequency of ads in their streams.

“It wouldn’t surprise me if other companies would look at that and follow suit,” said Ansible’s Steele.

Hussein Fazal, the CEO of AdParlor, which manages advertising campaigns on Facebook, guesses that the social network must have gradually opened the spigot, gauging user reaction and adjusting the stream all the while.

They seemed to have hit on the right formula, but it’s one that differs across platforms, he said.

“The reason Facebook can do it is, the rest of the content that’s there is so engaging that you don’t mind one out of every 20 ads,” he said. “If you have a newsfeed that’s not so engaging, and you keep seeing ads, then it doesn’t work.”

Plus, the more ads in the stream, the less users will click on them, which can dampen ad prices, he added.

Facebook’s seeming success on mobile devices contrasts with Google’s more gradual improvement in that area. The No. 1 Internet search engine has gradually managed to narrow declines in its overall ad rates from the mobile effect, but last quarter they reversed and went down again, disappointing investors.

Google has avoided news stream ads entirely in its Google+ social network. Instead, its mix of mobile search ads, video ads and innovative formats such as “click-to-call” have delivered what RBC Capital Markets analyst Mark Mahaney estimates is a $10 billion annualized run rate for its mobile business, about four times as much as Facebook.

But mobile has driven down the average cost of Google ads, and some industry watchers consider the transition a long-term threat to the search giant. But other analysts say recent changes to the way it sells ads to marketers, blurring the distinction between the mobile and PC, could help bolster rates.

Opera’s State Of The Mobile Web Report: Majority Of Indonesian Opera Mini users migrate to Android

Opera, which is one of the leading providers of web browsers in the world, yesterday (24/7) through the official website has just released its latest infographic reports relating to one of its products namely Opera Mini which states, increasing the number of Opera Mini browser users in Indonesia are turning to the Android platform in mid-May 2012 to May 2013. This report shows the number of Android smartphone users in Indonesia are using the Opera Mini browser on the device.

At least that’s the conclusion of a report released by the Opera releases infographic “State of the Mobile Web Report”. In the report, there are some brief conclusions that can indicate the condition and situation of smartphone users in Indonesia in the use of web browsers – especially in the Opera Mobile web browsing on Android smartphone devices.

In the report mentions, after the number of smartphone users continues to rise in Indonesia, Opera Mini has recorded a growth of 182% of all smartphone platforms. Specifically for the Android platform, it turns out Opera Mini managed to increase the number of users up to 46% of the total increase of 189% over the past year.

Opera Mini in the report claims of the various options available browsers – especially on the Android platform, Opera Mini remains an option for some users with varied reasons. Many users assume the Opera Mini browser has been very familiar to many users of the service and the availability of data compression feature that is known to provide a faster cruising needs. In addition, Opera Mini is also recorded growth of data consumption on Android users who access the Opera Mini also grow up to 218%, this figure is much higher than the consumption data from other platforms.

Another conclusion is no less interesting is the report released by Opera Software stated, of the total amount of consumption data obtained, as many as 36% of consumption data obtained from access to a variety of popular social media sites such as Facebook, Twitter, and so forth, followed by sites such as e-commerce, media, and a variety of other websites that charge a percentage amount of the consumption data. Facebook specifically for social media, as much as 68% of users managed to “donate” the number of page views on the Opera Mini browser on their Android devices.

Compact and simple system that brought the Android platform turned out to have a role on the growth of Opera Mini users on the Google’s platform. It is believed by the release of Opera The report also stated that Android users in Indonesia using the Opera Mini browser surfing 83% more than users running Opera Mini on other smartphone devices.

Of the report may actually be concluded, that there is only reporting an increase in migration of users of Opera Mini for the Android platform that can be a concern, but also the condition of the mobile web users in Indonesia was enough to get special attention from the internet industry abroad. Of this report is also expected to become a benchmark for the industry in the internet world that Indonesia is arguably one of the market is important for the development of the internet industry in the whole world.

Internet Wars: Chrome overtakes Internet Explorer & Samsung beats Apple to mobile top-spot

Website analytics company StatCounter have revealed its latest report covering global trends of internet access and software popularity. Dubbed ‘Internet Wars’ the report contains two major power shifts: in terms of mobile internet access Samsung has overtaken Apple whilst Chrome have has stolen Internet Explorer’s browser crown. See below for a full break-down of the report:

Mobile: Samsung & Chrome lead the way

In terms of mobile vendors the changes have been somewhat expected. 12 months ago Nokia was the number one vendor for connecting to mobile internet but they’ve now dropped to third place as Samsung overtakes Apple by a small margin.

In terms of mobile browser usage the global market shows Android’s default browser out in front with 29% compared to Safari’s 25%; but in the US and the UK the Apple products are clear leaders – taking 55% and 48% of the market share respectively.

This is a direct reflection of mobile OS trends where Android are ahead globally (38%, up from 26% last year) but with the US and the UK showing a pretty clear preference for the iOS. In the US Apple takes 55% and Android 39%; in the UK Apple gets 48% and Android has 30%. The UK also proves to be a bit of a hold-out for Blackberry – holding on to a respectable 15% of the market.

Browsers & Operating Systems: Internet Explorer beaten, but Windows remains dominant

The browser wars have seen Google overtake Microsoft’s Internet Explorer for the first time in June this year, with Firefox and Safari taking third and fourth place respectively. Chrome took 34% of the market, compared to IE’s 32%.

StatCounter’s report also took in the balance of power with operating systems, showing Windows 7 actually increasing its internet usage share to 51% despite the fanfare-launch of Windows 8. And 12 years after its launch, Windows XP is still hanging in there with 21% of the global market, comfortably above Apple’s consistent third-place OSX (over 7% share).

In the UK specifically Windows 7 still keeps its top-spot with a 49% market share, but – unlike in the global market – Mac’s OSX takes second place with 11%, beating out Windows XP’s 10% share.

It was also revealed that despite reports of Facebook’s declining appeal amongst teenagers the site has still managed to increase its market share – at least in terms of referall traffic, the metric that StatCounter uses.

Social media: Facebook still king, though UK has a soft spot for Twitter

Worlwide Facebook has increased its referral influence from 61% in June 2012 to 71% in June 2013. Other social networks still barely register on this scale – with StumbleUpon falling from 9% to 5%, Pinterest taking the number two slot with 8% and Twitter taking up third place with 7%.

In the US Pinterest had a far more dominant position, climbing to a healthy second place in terms of referral traffic with 22% of the market share compared to Facebook’s 52%; whilst in the UK it was Twitter that took the number two spot, with 16% of referral traffic compared to Facebook’s 62%.

However, it should be noted that referral traffic – whilst a useful metric – is by no means the be all and end all of social media influence.

A recent essay by Ethan Zuckerman for the Atlantic pointed out that whilst Facebook may dominate in terms of user figures, the influence it create tends to be fairly insular – with links spread amongst individuals that are already friends. Zuckerman counterpoints this with Reddit – which is far less popular in terms of actual user figures but might be considered more influential as it manages to  spread content amongst strangers, reaching further flung areas of the web.

Yahoo Sports Launches New Fantasy App With Mobile Drafting

Yahoo announced that it has launched its new 2013 Fantasy Sports app today, which brings a new design, and new features to the experience.

One of the big new improvements is that it now features mobile drafting, which many will find tremendously helpful. It’s a lot of pressure to be at a computer during draft time.

 

“Managers can now sign up, draft a team and win their league championship from their iOS and Android device thanks to new technology incorporated by Bignoggins Production, Loki Studios and the Yahoo! Sports mobile team,” a spokesperson for Yahoo tells WebProNews. “The app also now features mock drafting, to help fans prepare and get an edge on the competition.”

Yahoo announced its acquisition of Bignoggins just a few weeks ago. They haven’t wasted any time.

“And starting with football, for the first time ever, all of Yahoo! Sports Fantasy games will live under one mobile roof – the Yahoo! Sports Fantasy app – including basketball, hockey and baseball,” the spokesperson adds.

According to Yahoo, the new app is faster than previous experiences. It also has free notifications.

The app is available for iOS and Android.

Yahoo Officially Startup Acquisitions of Chinese origin Ztelic

Yahoo is now led by Marissa Mayer has not quit to continue to develop the company. Several acquisitions were they doing. And now turn to a Chinese origin named Ztelic startup recently purchased by Yahoo.

Neither Yahoo nor Ztelic parties did not disclose to the public how much nominal money involved in the transaction. However, information on the step acquisition was officially inscribed in Ztelic site on Thursday (07/18/2013) local time.

In a statement, Ztelic say that they are very pleased to be joining the company at Yahoo. This acquisition was a step they refer to as a step forward and could give a positive value for the company. Especially at this time Yahoo has 700 million users.

Ztelic itself is a startup that develops software for analyzing and monitoring activity on social networks. This step was carried out Yahoo acquisition to increase investment in R & D. Interestingly, the founder of Ztelic Hao Zheng is one of the former R & D laboratory personnel Yahoo China and had developed a game for Zynga.

Yahoo Open Start Request Username ‘Beautiful’ is Not Active Again

Since last month it was announced that Yahoo will delete the Yahoo! username or ID is no longer active, many people are waiting for the arrival of this. Because, mostly inactive username is precisely deter others who want to use the name. Now, according to the announcement last month, Yahoo began to open up opportunities for those who want to get the username ‘pretty’.
Users who want to get the username ‘beautiful’ can not directly get the name. They should write the desired username in advance through a form benama Yahoo! Wish List. Yahoo provides five options that could be asked. If the first choice is not available, then the choice of the required reserves would then look for. Yahoo will provide notice of the availability of username via email in mid-August 2013.
“To get Yahoo! username you’ve always wanted, we set up a page where you can ask five top choices. If your first choice is not available, we will try to find other options of backup you have the content. In mid-August, you will receive email containing the username where available, as well as links to mengklaimnnya for 48 hours. Quite so, and it is yours, “wrote Dylan Casey, Senior Director, Platform Yahoo via its official blog.

Mozilla Releases Firefox 22 with Support 3D Game, Video Call, and File Sharing

Mozilla has just released Firefox 22 browser with integrated support for 3D gaming, video calls, and file sharing. Thus, application developers can create applications that can run in the browser without the need to use third party plugins.
Firefox has aged 15 years, and according to vice president of Firefox Engineering, Johnathan Nightingale, the browser has changed in terms of how people use it. Browser applications have been the key to connect to the internet and used to locate information and software, and therefore the present browser must be built for the needs of people and how they use them more quickly.
Firefox 22 to wear a subset of JavaScript called asm.js through OdinMonkey to run 3D applications and processors directly from web.Untuk chat foro, Firefox 22 is added Web Real-Time Communications (WebRTC), which can be used both video calling application developers from PC or mobile browser. Mozilla has been expressed at the MWC in 2013 and this technology can be integrated seamlessly with mobile phones so that users can make voice calls and file sharing file. In addition to Firefox, Google also integrate it in the Chrome browser since October 2012 last year. One service that supports WebRTC is Tokbox.
To highlight the potential of this feature, Mozilla has made ​​a 3D game called BananaBread. This game utilizing WebRTC, asm.js, WebGL, and Emscripten.
via The Next Web

UBT and U. Learning Solutions for System Development Education

JAKARTA – The education gap that occurred in Indonesia led to many obstacles in the implementation of teaching activities, especially for remote areas far from urban centers.
Lack of infrastructure facilities and educators make the achievement of quality education in Indonesia less than the maximum. Supposedly the Communications Director of PT Surya Inti Word Tonny A. . Era in which the IT department, this issue should not have terjadi0.
To meet the challenges of globalization in the era of fast-paced communication and transparency as today, required education system effective and efficient. One of these systems Ubiquitous Base Test (UBT) & Ubiquitos-Learning (U-Learning) Platform.
Word is said Tonny A. UBT and U-Learning is introduced by the company North Star Developer’s Village (NSDevil) from Korea, is one of the solutions for the accelerated development of the education system is effective and efficient.
According to him, with the innovation of new technologies such NSDevil, various limitations and problems in the teaching process can be overcome.
“The application is not only Internet-based, but also expanded and facilitated by the ability beraplikasi using 3G wireless communication technology, or the network and mobile devices (smartphones) are already widely used in parts of the country people,” he said after signing the MoU between NSDevil cooperation with PT Solar Core Communications.
The MoU was signed by CEO NSDevil Un Joo Lee, and Commissioner of PT Surya Inti Communications Honye Fauzia Aurelia.
Tonny said that in the era of the IT department, Indonesia would not want to immediately implement a system of effective and efficient education. “This new system is the development of E-Learning has begun to be applied. E-Learning is limited to the Internet network. U-Learning while utilizing communication network of the vendor, without stuck on a PC or laptop, “he said.
He explained that his company is considering cooperation with a number of educational institutions started elementary school, junior high, high school, and college. Education training centers, can also take advantage of this technology.
“This technology is also appreciated by the Ministry of Education and Culture, which was considered to help bring about equality of education in Indonesia,” he said.
Fauzia Honye Aurelia, Commissioner of PT Surya Inti Communications, adding the development in Indonesia since November 2012, has collaborated with the University NSDevil Pasundan Bandung, as a pilot project in penerapakan UBT and U-Learning.
“From the evaluation of the first phase in June 2013, he said, showed significant results for students and faculty who have tested penerapakannya in the lecture, to semester exams,” said Honye.
UBT Technology & U-Learning also applied in South Africa, Russia, Japan, and the Philippines. While in Korea has been applied since two years ago.

The Apache Software Foundation Announces Apache(tm) Mesos(tm) as a Top-Level Project

The Apache Software Foundation (ASF), the all-volunteer developers, stewards, and incubators of nearly 150 Open Source projects and initiatives, announced today that Apache Mesos has graduated from the Apache Incubator to become a Top-Level Project (TLP), signifying that the project’s community and products have been well-governed under the ASF’s meritocratic process and principles.

Apache Mesos is a cluster manager that provides efficient resource isolation and sharing across distributed applications, or frameworks. It can run multiple frameworks, including Apache Hadoop, MPI, Hypertable, Jenkins, Storm, and Spark, as well as other applications and custom frameworks.

“It was our goal all along to see Mesos become a kernel of the infrastructure stack of the future,” said Benjamin Hindman, Vice President of Apache Mesos. “The project’s graduation from the Apache Incubator is recognition that the software is mature and has brought together a diverse community to sustain it in the future.”

Initially created at the University of California at Berkeley’s AMPLab (the research center also responsible for the original development of Apache Spark) to manage resource sharing and isolation in data centers, Mesos acts as a layer of abstraction between applications and pools of servers. Mesos helps avoid the necessity of creating separate clusters to run individual frameworks and instead making it possible to optimize how jobs are executed across shared machines.

Whilst in the Apache Incubator, Mesos had four releases, and established an Open Source community according to The Apache Way of governance. Additional improvements to the project includes its flexibility to support several application framework languages, and scalability that has been production tested to thousands of nodes and simulated to tens of thousands of nodes and hundreds of frameworks.

Apache Mesos has proven to be reliable for use in production, and has already been adopted by several organizations for cluster management.

“Mesos is the cornerstone of our elastic compute infrastructure,” explained Chris Fry, Senior Vice President of Engineering at Twitter. “It’s how we build all our new services and is critical for Twitter’s continued success at scale … one of the primary keys to our data infrastructure efficiency.”

“We’re using Mesos to manage cluster resources for most of our data infrastructure,” said Brenden Matthews, Engineer at Airbnb and Apache Mesos Committer. “We run Chronos, Storm, and Hadoop on top of Mesos in order to process petabytes of data.” (Chronos is an Airbnb-developed Mesos framework as a replacement for cron, and an example of how custom frameworks can be developed on Mesos to leverage its resource sharing).

“Community support for Apache Mesos is encouraging, particularly as more companies assess how they manage their clusters and look for more efficiency,” added Hindman. “Now that we’ve graduated, we look forward to continuing to grow the number of Mesos adopters and fostering an ecosystem around the project.”

Availability and Oversight
As with all Apache products, Apache Mesos software is released under the Apache License v2.0, and is overseen by a self-selected team of active contributors to the project. A Project Management Committee (PMC) guides the Project’s day-to-day operations, including community development and product releases.

Play crammed 1 Million Google Apps.

CALIFORNIA – the official Android app store, Google Play, the latest re-print track record. Google announced that Google Play enlivened more than one million applications.

Reported by Softpedia, Friday (27/07/2013), it was revealed by Google’s Senior Vice President Sundar Pichai, a corporate event, Wednesday (24/7), local time. Pichai also revealed a number of other details about the Android app.

He claims the app store has reached 50 billion downloads and revenue developer time to grow 2.5 times more than last year. Other interesting information is that the level of activation of Android tablets expected to reach 70 million units by the end of this year. In comparison, according to Cnet, activation of Android tablets in the last year only 10 million.

At the same event, Google also announced two new products that have long awaited the Nexus 7 and the latest Android operating system, 4.3 Jelly Bean. The latest generation of Nexus 7 has better hardware than its predecessor, and also be the first device that uses the Android 4.3 Jelly Bean.